COMPLIMENTARY GIFT FOR EVERYONE TO USE
30-day content plan for mortgage brokers to consistently attract and convert more leads — especially through social media, blogs, and email. Each day’s topic includes a purpose, content type, and call-to-action (CTA):
🗓️ 30-Day Lead Generation Content Plan for Mortgage Brokers
WEEK 1 — Awareness & Education
Goal: Build trust and attract first-time visitors.
1️⃣ What Does a Mortgage Broker Actually Do? → Explainer video / blog post → “Book your free 15-minute chat.”
2️⃣ Fixed vs Variable Loans Explained Simply → Carousel or infographic → “Download our comparison checklist.”
3️⃣ The Hidden Costs of Buying a Home → Blog + social post → “Get our free budgeting guide.”
4️⃣ How to Boost Your Borrowing Power → Short video → “Check your borrowing estimate.”
5️⃣ Understanding Credit Scores → Blog post → “Grab our free Credit Score Tip Sheet.”
6️⃣ First-Home Buyer FAQs → Instagram Story Q&A → “Ask me your question in the comments.”
7️⃣ Weekend Tip: What Documents You Need to Apply → Email newsletter → “Save this checklist.”
WEEK 2 — Trust & Local Connection
Goal: Position yourself as the go-to expert in your area.
8️⃣ Property Market Update in [Your City] → Blog / video → “Book a rate review call.”
9️⃣ The Best Suburbs for First-Home Buyers in [City] → Carousel post → “Download full suburb report.”
🔟 How I Helped a Local Family Save $750 a Month → Case study post → “Want the same? Message me.”
11️⃣ Understanding Offset Accounts → Video explainer → “Find out if it suits you.”
12️⃣ Behind the Scenes: A Day in the Life of a Broker → Reel / TikTok → “Follow for more insider tips.”
13️⃣ Friday Facts: What Happens at Settlement → Story / carousel → “Get our ‘Settlement Prep Checklist.’”
14️⃣ Weekend Reminder: Check Your Loan Health → Email blast → “Reply ‘YES’ for a free loan review.”
WEEK 3 — Lead Magnets & Conversions
Goal: Convert warm followers into inquiries.
15️⃣ Free Download: 2025 Home-Buying Planner → Landing page → “Grab your copy now.”
16️⃣ Refinancing Roadmap: How to Save on Interest → Blog + lead magnet → “Book your refinance review.”
17️⃣ Home Loan Jargon Buster → Carousel post → “Comment ‘GUIDE’ to get the glossary.”
18️⃣ Should You Fix Your Rate This Year? → Short video → “Book a rate strategy session.”
19️⃣ How Much Deposit Do You Really Need? → Blog / carousel → “Use our deposit calculator.”
20️⃣ Client Testimonial: From Application to Keys → Story / video → “Ready to start your journey?”
21️⃣ Weekend Tip: Why Timing Matters When You Apply → Email → “Let’s check if now’s your best window.”
WEEK 4 — Authority & Relationship Building
Goal: Strengthen relationships and get referrals.
22️⃣ How Mortgage Brokers Get Paid (Transparency Post) → Carousel → “No surprises — let’s chat.”
23️⃣ 5 Mortgage Myths You Shouldn’t Believe → Video → “Share this with a friend.”
24️⃣ What to Do When Your Fixed Rate Ends → Blog / email → “Request your free rate review.”
25️⃣ The Power of Pre-Approval → Carousel → “Start your pre-approval today.”
26️⃣ Why Banks Don’t Always Offer the Best Rate → Blog → “Let us compare 20+ lenders for you.”
27️⃣ How Real Estate Agents & Brokers Work Together → Blog / LinkedIn post → “Let’s collaborate.”
28️⃣ Client Q&A: Common Loan Hurdles and How We Solve Them → Video / live session → “Ask your question below.”
29️⃣ Sunday Gratitude Post → Story / image → “Thanks to all clients who trusted us this month.”
30️⃣ Monthly Recap + Next Steps → Email newsletter → “Book your free consultation before month-end.”
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